Title: Latest ABCs show newspaper market decline running at
8% a year
Summary:
This article is about the rate at
which the newspaper market declining at a 8%+ rate. The article is made up of statistics
to do with the newspaper market. The majority of the article states that
newspapers have gone in to the negatives with only a few newspapers having a
decent year.
Facts/Phrases:
Ø “....newspaper
market is falling at a rate of more than 8% a year, according to the latest set
of officially audited circulation figures produced by ABBC.”
Ø “The
Sunday market, which now sells some 570,000 fewer copies than the weekday
issues, is declining slightly faster at more than 9%.”
Ø The
Times have enjoyed a slight year-on-year increase, of 0.66% (though noticeably
supported by 21,983 bulk sales)
Ø The
Guardian (without bulks) managed to record a drop of just 0.9%. (Its 0.53% loss
on the six-monthly comparison makes it the best performing of any national
daily on that metric).
Ø The Daily
Telegraph, with a drop of 5.94% in June this year compared to the same month in
2013
Ø The
I, with a 5.5% fall, also came in better than the rest of the market.
Ø The Financial
Times, which is following a digital-first strategy, saw sales fall by 14.68%
over the 12 months while The Independent was down 13.08%.
Ø The Daily
Star lost 75,000 buyers over the year, which represents a decrease of 13.67%,
while The Sun was down 9.37%.
Ø The Daily
Mirror, down 7.71%, and the Daily Mail, down 7.36%, did somewhat better,
while the Daily Express suffered an 8.15% drop.
Ø Year-on-year,
and on the six-monthly comparisons, all the red-tops - Sun on Sunday, Sunday
Mirror, Sunday People and Daily Star Sunday - registered falls
averaging about 11%.
Ø The Mail
on Sunday and Sunday Express, down by 6.68% and 8.28% respectively,
appear to be losing about 1.5% of their sales month after month.
Ø The
Observer enjoyed its second best year-on-year performance with a slight
drop of 2.5% (about 5,300) copies to register a June total of 207,005 copies.
Ø The Sunday
Times, still triumphant as the market leader with an average sale in June of
815,759, was down 2.9% on the year, but was 3.4% down on the month.
Ø The Sunday
Telegraph managed a slight month-on-month rise, but it dropped 3.9% on the
year.
Ø 10-year
comparisons reveal that the Sunday market total has dropped from 12,752,933 to
6,697,573, a decrease of 47.5%.
Opinion:
In
my opinion, this article indirectly highlights how the introduction,
development and advancements of new and digital media have created a
destructive effect on the newspaper industry. The most significant evidence
being the 10-year comparison that had revealed the Sunday market total has dropped
from 12,752,933 to 6,697,573, a decrease of 47.5%. The issue with this is that
without broadsheets, audiences have become dumb down, and are not used to hard
hitting news that is in more complicated English, instead of informal language
and pictures of cats.
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