Title: Can Amazon take on
Netflix with ad-supported video?
Summary:
This
article is about how Amazon has expanded from a medium through which products
are bought and sold to a streaming video service under its Prime banner,
including a growing number of original shows like Alpha House and The After.
Amazon will compete against Hulu and Netflix.
Facts/Phrases:
Ø “Amazon boss Jeff Bezos is primed and ready
for a fresh assault on the streaming-video space. The e-commerce giant will
roll out a new ad-supported streaming offering early next year that will be
separate from its $99-a-year Prime membership, which includes a video service,
sources said.” from the New York Post.
Ø The report also suggests that more than 25m
people are already watching Prime Video, although this being Amazon, it hasn’t
announced any official figures, while the ratings for its individual shows
remain as mysterious as those on Netflix.
Ø “While roughly 75 percent of developers at
traditional video-game companies are male, many of the most prominent Twine
developers are women, making games whose purpose is to explore personal
perspectives and issues of identity, sexuality and trauma that mainstream games
rarely touch on.”
Ø Reel SEO has a report digging into the
details of Minecraft fandom on YouTube, estimating that 31bn views have been
notched up by fan-created videos of the game. That’s 99.4% of all Minecraft videos
on YouTube, since Mojang’s official channel had around 183m views at the time
the study was commissioned.
Opinion:
In my
opinion, this article presents how there is more competition in the online
streaming industry where Amazon has stepped in to the industry and wants to
challenge the Netflix dominance. Personally, I think that this is beneficial to
the audience as they are able to have a larger variety of choice.
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