Title: Buzzfeed recruits Sun Whitehall reporter and
Telegraph assistant editor
Summary:
This article is about Buzzfeed
being passive recruiters of high ranked employees of established media giants,
in this case the Sun’s Whitehall correspondent and a daily telegraph assistant editor,
Emily Ashton. Her new role is as the social news website’s senior political
correspondent with a brief to break Westminster stories. Also she has to
report to the deputy editor of Buzzfeed UK, Jim Waterson; she will also have a
leading role in covering the May general elections.
Facts/Phrases:
Ø Buzzfeed
has also hired Robert Colvile, who joined the Telegraph in 2004 and was acting
head of comment from October last year until August. .
Ø Buzzfeed UK is the site’s largest operation
outside the US, with 17 million monthly unique visitors and the fastest growing
with nearly 50 employees.
Opinion:
In my opinion this is a prime
article to show the transition of traditional broadsheet news to a new and
digital form of media. The fact that high ranked employees of traditional media
institutions are beginning to be recruited by the newer digital institutions
and challenging and beating traditional media for top place in providing the
audiences with news.
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