Title: Google launches Fit app to take on Apple’s Heath and
Samsung’s S Health
Summary:
This article is about how Google
is taking a step in to another niche, this time in to the fitness application
world. Google Fit, the name of the Fitness app, tracks the health and fitness
data using the Smartphone’s built in sensors, but the difference is that Google
Fit can connect to third-party apps, gadgets and services, so it can be used
while using other apps. A basic version of Google Fit was built in to Android smart
watches, such as Motorola Moto 360, and LG G Watch. The article talks about how
the app is a convergence of the capability of tracking steps, recording them,
and checking heart rates and weight as well as reviewing runs. The Google Fit
app requires the user to manually measure the heart rate, which is a
disadvantage compared to the Moto 360 heart rate sensor app, which takes it
automatically throughout the day.
Facts/Phrases:
Ø In
Britain, more than £100bn a year is spent on the NHS, according to the
Department of Health.
Ø “You
can also connect your favourite fitness devices and apps like Strava, Withings,
Runtastic, Runkeeper and Noom Coach to Google Fit and we’ll surface all of the
relevant data in one spot, giving you a clear and complete view of your
fitness,” said Sabrina Ellis a director of for Google Fit.
Ø The
healthcare industry is a potentially lucrative market to exploit, worth about
10% of the economy of developed nations.
Opinion:
In my opinion, this article
briefly hints to the Google’s attempts at becoming the most dominant media
institution in the current era, its step in to a newer niche although it seems
that Google have just introduced an app in reality its entered the fitness
industry, and though they have announced it to be free, they will monetise the application
by inserting advertisements in to it, thereby profiting from yet another business
venture that has gone Google’s way.
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