Title: Nike and Apple working on ‘stylish’ new wearable
technology
Summary:
This article is about Nike and
Apple teaming up again in a coalition in order to create and launch wearable
technology. Nike and Apple previously worked together in 2006 for the Nike+
running sensor range, which was connected to the iPod wirelessly. The aim of
the new wearable technology is to be more integrated so that it is camouflaged,
so that it is less likely to be stolen. The chief executive, Mark Parker, of Nike
has worked with the founder of Apple Steve Jobs. . Nike is likely to have a
Nike+ app for the Apple Watch and one that integrates with Apple’s new Health
application.
Phrases/Facts:
Ø “I
think the form it takes is critical. You can go from the very geeky kind of
wearables today – we’ve all seen some of those – to what I think you’ll see in
the future, things that are more stealth, more integrated, more stylish and
more functional, yes.” – Mark Parker
Ø Parker
said. “So yeah, that’s part of our plan, to expand the whole digital frontier
in terms of wearables, and go from what we say is tens of millions of users –
right now there’s 25 million Nike+ users – to hundreds of millions.”
Opinion:
In my opinion this article has
two main stand point the first being the partnership between the Nike and Apple
brand to create a newer form of technology in order to monetise this via advertising
and profit. Also, the fact that there is a newer form of technology soon
becoming available for the audiences of Nike and Apple it could be extending
the gap in the digital divide, as this more pointless development in wearable
technology is more of a luxury.
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