Title: Apple unveils iPad Air and iPad mini with Touch ID
fingerprint scanner
Summary:
This article is about the
unveiling of the iPad Air and iPad mini, this is an attempt to rejuvenate the
declining tablet sales and try and integrate Apple’s fingerprint-based mobile
payments on goods and services online. The new iPad has a better performance
compared to last year’s model, as according to the company’s hardware lead the
processor is 40% faster and the graphics are 2.5x faster. The thickness of the
Air 2 is just 6.1mm. The mini has got its own fingerprint sensor. The finger
print sensor used to unlock the device and as a password replacement for
purchases through the App Store and iTunes. The article also goes on to
talk about how the sales of iPads have slowed dramatically in the first half of
2014, and they have fallen year-on-year for 2 quarters in succession. The article
ends with Apple’s iPads are currently being used by the NHS, publishers and
other office-based industries, where it is often used instead of a laptop –
with increased security, battery life and portability for a lesser cost than
laptop alternatives.
Facts/Phrases:
Ø The
new iPad Air 2 is just 6.1mm, an 18% reduction on the iPad Air. The device also
has a new screen with 58% less reflectivity, and an improved 8 megapixel
camera.
Ø Both
new iPads now come with more storage for apps, games, movies, photos and music
with 16, 64 and 128GB options available, for $499, $599 and $699 respectively
for the Air and $399, $499 and $599 for the mini, as well as versions with
cellular connectivity for $130 more.
Ø The
company was still happily promoting its total sales of 225m iPads since the
product line began in 2010, and Cook boasted of iPads outselling every PC sold
by typical manufacturers such as Dell and Lenovo in the last 12 months.
Ø Data
from research firm Gartner indicates tablets will represent less than 10% of
all computers, tablets and smartphones in 2014, and will continue to decrease
through 2018 as consumers cool on buying new tablets, replacing them far more
slowly than they do their smartphones.
Opinion:
In my opinion, this is a very
intriguing article in regards to apple and security. They are releasing their
latest iPad with finger print sensors, as this comes under the controversy of security,
specifically the recent icloud leaks, perhaps apple shouldn’t have bought out
the iPad it may actually cause the audience/consumer to rethink safety and buy
android tablets, furthermore iPads are decreasing in sales already, maybe this
attempt could re-generate buzz for apple or maybe they will fall flat on their
faces.
No comments:
Post a Comment