Twitter WORK

1. Why is respected news brands good news for Twitter?

The reason why respected news brands are good for Twitter is so it gives the brand of twitter a more professional outlook, due to the fact that they have reliable brands such as the Guardian and the Mail online signed up to twitter. 

2. Why in turn is Twitter good for respected news brands?

Twitter is good for these brands as it allows them to the traffic on the sites to increase. This in turn will mean more hits to the online page which will have advertisement. As a result, the increase in the traffic visiting these web pages bought by twitter, advertisement revenues will go up which can mean the news brands can support their print newspaper with this increase in revenue.

3. The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?

The example provided is that of twitter and the ways users can experience an enhanced consumer experience for example one of the ways this can happen is through gossips or banter. A viewer of a TV show may find something funny and 'tweet' it to the 'twitter verse' that will join in the laughter or 'banter' and will create their own version or be involved in the gossip and/or banter. I believe that old and new digital media are working as a cohesive unit is far more beneficial to the consumer as they can have connected digital conversation/experience and are not torn between what they should choose to have it on.

4. On page 24/25 of the report, the focus turns to gossip or banter. What example tweets from journalists are used to illustrate this? 

Ø  Kim kardashians behind being too big for her pants 

Ø  The sales figures for a arsenal toaster 

Ø  slang commentary on an interview with Nigel Farage calling out David Cameron or 'Dave' or as the journalist refers to him 

5. Do you think the increasing amount of gossip or banter is harming the reputation of news and journalists?

I think it is harming the perception of journalist and journalism as they are now reporting on baseless and utter un professional nonsense, their standard of writing is deteriorating in order to earn money by feeding the crowd with pointless gossip and banter.

6. What does the report say about trust in Twitter and journalists (look at pages 34-39)?

It says "Almost half of all Twitter users, and almost two thirds of news brand users, say it is important that news on Twitter is verified by a respected brand. This helps build trust in the content."

7. Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?

New and digital media developments have had a positive impact on traditional newspapers as it has bought the traditional newspaper industry a new format to portray their news and in new styles and create a more regarded connection. However, the rise of UGC and Citizen Journalism has bought up the question whether journalists are needed or not as anyone can record events and post it on twitter/YouTube and compose articles and listicles on blogger and buzzfeed.