Thursday 10 July 2014

Amazon Case study

Owner: Jeff Bezos
Traditional media: Book surge
Internet sites they own:
Ø  Joyo.com
Ø  Mobipocket.com
Ø   Dpreview.com
Ø  Fabric.com
Ø  Bookfinder.com
Ø  Zappos
Ø  Love Film
Revenue: US$ 74,452.0 million (2013)
Overall Worth: $90 billion
Facts:
1)     Amazon's initial business plan was unusual; it did not expect to make a profit for four to five years.
2)     On October 18, 2011, Amazon.com announced a partnership with DC Comics for the exclusive digital rights to many popular comics, including Superman, Batman, Green Lantern, The Sandman, and Watch men.
3)     Started off as an online book store and now has Amazon product lines including media books, DVDs, music CDs, software, videotapes, and software apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewellery and watches, lawn and garden items, musical instruments, sporting goods, tools, and toys & games.
4)     In 2012, Amazon announced the launch of Vine.com for buying green products, including groceries, household items, and apparel.
5)     In August 2013 Amazon launched Amazon Art as an online marketplace selling original and limited edition fine art from selected galleries.

Quotes about Amazon:
Ø  "If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful." – Jeff Bezos [1]
Ø  “We don’t consider [not collecting] tax as a competitive advantage.”
--Richard Prem, Amazon’s VP for Indirect Taxes and Tax Reporting [2]
Ø  "A civilization without retail bookstores is unimaginable. Like shrines and other sacred meeting places, bookstores are essential artefacts of human nature. The feel of a book taken from the shelf and held in the hand is a magical experience, linking writer to reader."
--Jason Epstein, Book Business, quoted in The Amazon Effect, May 29, 2012 [2] 


The Wall Street Journal [3]
Ø  Amazon is pushing for a greater share of e-book revenue and lower e-book prices. 
Ø  Hachette on Tuesday afternoon indicated it wouldn't accept the idea. The publisher said, "Amazon has just sent us a brief proposal. We invite Amazon to withdraw the sanctions they have unilaterally imposed, and we will continue to negotiate in good faith and with the hope of a swift conclusion."
Ø  Amazon then shot back. Referring to a statement from the publisher earlier Tuesday that accepting such a proposal would be suicidal, Amazon said: "We call baloney. Hachette is part of a $10 billion global conglomerate. It wouldn't be 'suicide.' They can afford it. What they're really making clear is that they absolutely want their authors caught in the middle of this negotiation because they believe it increases their leverage. All the while, they are stalling and refusing to negotiate, despite the pain caused to their authors. Our offer is sincere. They should take us up on it."
Ø  A spokeswoman for Amazon said that Mr. Preston "can opt out of the offer for himself if he wants to, but he shouldn't stand in the way of debut and midlist authors benefiting from this offer."
Ø  Despite the highly public nature of the trade dispute, Amazon has mostly kept a low profile. In a posting on its website in late May, Amazon said that it was "not optimistic" that the disagreement would be resolved soon. Earlier this month, Russ Grandinetti, Amazon's senior vice president of Kindle content, told The Wall Street Journal that Amazon believed it was acting "in the long-term interest of our customers."

Economic times: [4]
Ø  Trade unions from five countries met in Germany to coordinate a campaign to push for better working conditions at online retailerAmazon.com Inc.
Ø  German union Verdi, which has organised a series of strikes at Amazon distribution centres over the last year, hosted the meeting in Berlin with unions from Poland, the Czech Republic, Britain and the United States.
Ø  A Verdi spokeswoman said the participants had expressed similar complaints about Amazon, including over pay, the role of trade unions in the workplace and stress suffered by workers due to long shifts collecting goods in large warehouses.
Ø  Amazon is planning to build three new logistics centres in Poland and two in the Czech Republic, prompting speculation that it could seek to shift work across the border from strike-hit centres in Germany.
Ø  Verdi is not immediately concerned about that threat, as delivering from outside Germany would be slower for Amazon, but could coordinate action with union colleagues in Poland and Czech Republic if it comes to that, the spokeswoman said.

Amazon home page:
Ø  Offers
Ø  Accounts
Ø  Products
Ø  Other country amazon webpages
Ø  Gift cards
Ø  Contact information
Ø  Customer service
Ø  Company information.


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