Title: Google admits mistakes with news
outlets as it announces new partnership
Summary:
Google has recently to admit
to making mistakes in working with news organisations as it announces a new
digital partnership with eight European publishers. The Digital News Initiative
is likely to be seen as an attempt by the company to improve its image after
being accused of distorting internet search results and acting
anti-competitively by European regulators two weeks ago.
Facts/Phrases:
Ø The
European Union is investigating whether Google has abused its 90% market share
in search to illegally promote its other products and services. News is not
directly affected by this investigation. However, publishers have complained
for years about the impact of Google’s use of their content.
Ø Google
is to establish a working group to focus on product development as well as
providing a €150m (£107m) innovation fund over three years, alongside
additional training and research.
Opinion:
In my opinion, this article shows
how a major media conglomerate can manipulate new and digital media and then,
once caught, manipulate the media itself to improve its damaged image. It can
then again build its way back up to its former, if not greater, position
through the digital initiative in order to make better business relationship
with the European companies.
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